With Wimbledon season underway, the tennis stars aren’t the only ones enjoying the limelight … ’tis the season for British strawberries! To celebrate these bright, summery fruits, we have introduced two new seasonal specials: the Strawberry Tartine and Strawberry Victoria Sponge!

Made with cream cheese, pomegranate, pumpkin seeds, mint, basil and drizzled with blueberry and elderflower dressing, this fresh tasting tartine is a quintessentially British take on our traditional Belgian tartines.

And it doesn’t get more British than a Victoria Sponge. Our mini handmade sponge cake is filled with British strawberries, organic cream and organic strawberry jam. Try it for yourself you’ll feel like you’re at Wimbledon!

British Strawberries

In honour of the season, we’re sharing these 8 interesting facts about strawberries:

  1. Approximately 28,000 kilos of strawberries (that’s 112,000 punnets!) are eaten during the Wimbledon Championships every year, with about 7,000 litres of cream. How delicious!
  2. Every morning at 5:30am, strawberries are delivered from Kent, where they were freshly picked the day before.
  3. The tradition of serving strawberries at Wimbledon began in 1953, however, it wasn’t paired with cream until 1970.
  4. Think we take the cake for our love of strawberries in the UK? Think again. Belgium actually has a museum (Le Musée de la Fraise) dedicated to strawberries!
  5. Strawberries get their colour from flavanoids, which help lower cholesterol. They’re also high in vitamins like C, B6 and K and full of fibre, folic acid and potassium.
  6. The word strawberry originates from the Old English word “streawberige,” (straw + berry).
  7. Did you know that strawberries are actually not berries at all? In fact, they’re members of the rose family .
  8. Strawberries are the only fruit that wear their seeds on the outside. Most strawberries have up to 200 of them!